I guess Id first need to know if I were measuring engagement, reach, followers, conversions. The marketing department is often misunderstood because it is about both science and art. KR3: Expand the audience base from 5,00 to 8,00 in the quarter. If youre looking to raise brand awareness, perhaps you could aim to hit 5k followers on Twitter by the end of the cycle. OKR (Objectives and Key Results)is a goal-setting framework that is used by high-performing companies like Google, Netflix, Twitter, and many others. Objective. Social Media OKR Examples. One of the biggest perks of social media is the readily available and diverse set of metrics each platform provides. Identify and Select Target Social Media Networks. If you have an in-house marketing expert who has access to marketing automation tools, you might just need to upgrade your current subscription plan. Can OKRs help a team to like sharing instead of bury bad news?. In the first 15 minutes of your meeting, 91% of attendees are focused. Automate and launch a Twitter campaign on Buffer in June. Improve community engagement 5. Social media can seem like the Wild West right now, so you are far from alone feeling uncertain. For example, if your Target is to sell seven paintings by the 1st of March 2021, you can track how many youve sold so far. All they have to do is focus on getting key results, and in no time, theyll be able to reach their destination. } @WhatMattersOKRs: Excellent point. Launch rebrand on [date] Increase Net Promoter Score (NPS) from 30 to 45 or better; . Here are a few of the biggest advantages of measuring your social media KPIs: Know your audience better than they know themselves - understand their behaviours, preferences and dislikes as a collective. For us, a missed OKR is an opportunity to learn. Lets take a look at a few of these product marketing OKR examples: (Note: Well be specifically talking about SaaS (Software as a service) products in this article.). Heres a good OKR that can help you aim for more leads: Inbound marketing is all about attracting the right audience to your brand and building meaningful relationships with them. saving. A committed OKR is a reasonable target that youre expected to reach. Find & Download Free Graphic Resources for Social Media Marketing. They ensure your teams have some degree of decision-making autonomy in their OKRs, but with the guarantee of driving the higher level objective. From 12 an hour. good luck! Posts that show off your human side. The most important love story of all time isnt Romeo and Juliet (that would be a close second) its that of the customer and your product! So heres a relevant OKR example your team should follow so that your brand becomes (Instagram) famous: I will: Increase my social media followers in 2021. Generate 400 leads in the first month of campaign launch. Search engines are constantly looking at the web pages quality and relevance to the customer. In social media marketing, there are many objectives to consider when writing OKRs. What if only ten customers look at your products, only one buys something, and thousands just leave without even saying Hi?. Well showcase eight OKRs for marketing that can inspire you to write better ones. Objective 1: Increase social media audience Key Results: Increase the number of subscribers on FB/Insta/YouTuber from 14k to 25k; Increase the number monthly of views on Quora from 3k to 5k; Increase the number of monthly leads from social media sources from 750 to 1500 Manage brand reputation 3. @Betterworks: Setting targets and building dedicated OKRs around them is exactly what OKRs are for! Increase brand awareness 2. Build a Community for Your Audience. With the high level of specialization, splitting the team's focus can make it difficult for the CMO/VP to have full context on which OKRs are best for each function. The overwhelming nature of marketing is calmed by OKRs, centering the question of why at the core of the departments efforts. To make this goal measurable, your key results could be to: KR1: Increase CTR from 5% to 8%. It may be a good idea to use this first cycle as an exploratory expedition. KR2: Increase social organic traffic by 50%. KR1: 40% increase in the number of followers KR2: 50% increase on impressions on Instagram KR3: 3x engagement on every post. Lets take a look at a marketing OKR example to create an engaged audience: Turns out there are only two steps to setting up a useful OKR framework. Marketing Objectives are challenging goals that inspire the team to achieve solid progress within the desired period, typically a quarter. Increase social media engagement. KR2: Segment contacts lists to increase targeted marketing and inbound strategies. @LDTierney: anytime a KPI is missed its valuable to pause, reflect and see if you need to change tactics. Key result 3: Increase the number of monthly leads from social media sources from 750 to 1500 The KPIs can help pin down what might have happened and open a conversation for finding solutions. If youre looking to connect more directly with customers, you could aim to respond to all comments on your FB page within 24 hours. The sum of the key results will lead to achieving the objectives. @realgailthomas: OKRs powered by CFRs enable trying a new approach with better information. Copyright Focus. How to Write Great OKRs: A Step-by-Step Guide. If youd like to submit a question to Dear Andy, click here to submit your OKRs for review. Facebook, for example, reported having 2.38 billion monthly active users and 1.56 billion daily active users as of March 31, 2019 (Facebook 2019).Globally, the total number of social media users is estimated to grow to 3.29 billion users in 2022, which . { 8 marketing OKR examples. Here are a few tactical OKRS that can help do just that: Offering free stuff is priceless for your brands reputation. 2022 All rights reserved. Really dislike the often repeated quote that I know half of my marketing budget is working and half is useless but dont know which half. 4. Admin 3 mins OKR Social Media OKR Examples: The need to strengthen the virtual presence of the company, OKRs for social media marketing needs to be set. While it's nice to have tons of followers on every social media platform, that's not enough to smash your marketing goals. @Betterworks: Ditto! While there are tons of different marketing OKRs, they all have all one thing in common. Marketing OKRs: Objective: Increase Brand Awareness. PR . but Ive found that the greatest leaders, artists and athletes spend more time adjusting than self-blaming. 4.79 avg rating 119 ratings. Don't be afraid to remind followers of the humans behind your posts. KR2: Maintain and exceed average weekly interactions (comments, shares) of 50. In marketing, there are a lot of objectives to consider: followers, MQLs, RSVPS, etc. Learn all about OKRs in this article. Digital marketing leaders can use OKRs as a guide to analyzing both the "what and how" Objective: Boost engagement on social media. The longer your customers are happy with your product, the longer theyll stick with you. Especially with marketing! Objective: Support sales by targeting marketing qualified leads (MQLs) KR1: Create 3 new case studies pinpointing and exploring new customer segments. @lshufro: love this point about the Sum of KRs we think the secret sauce of OKRs is exactly this - the relationship between Os and a SET of KRs. It should pique their interest so they click on it and learn more about your brand. Lets imagine you own a store, and 100,000 potential customers come rushing in. Let's be one of the loudest brands on social media. Test, Analyze, Adjust, and Optimize. 17. Thank you so much for writing in. Lets suppose youre following a random treasure map. Here are some of the best practices to do so with examples. Using Marketing OKRs OKRs are a goal-setting framework that can help your organization create, track, and achieve all of its marketing objectives: Social Media Marketing OKR Examples. Wed like to thank Luanne for sharing her wisdom with us, as well as everyone who contributed their insights to the conversation. Increase mentions, shares, and retweets by 55% by the end of the quarter. Social Media Marketing (SMM) OKR examples Increase community engagement on our social media pages. B2B Finance OKR related to marketing might be. They usually are trusted industry experts and have a large audience that seeks out their opinions and recommendations. About the internship Selected intern's day-to-day responsibilities include: 1. You can offer more customer support or release one feature every week! @LDTierney: Bringing quality and quantity together in your OKRs can be difficult, but it makes for a strong objective! @WhatMattersOKRs: @LDTierney Any thoughts on changing cadence, Objectives (or KPI) when a social media strategy isnt working as expected? When What Matters co-hosted a Twitter Chat with Betterworks CMO Luanne Tierney (@LDTierney), she shared great advice about OKRs for Marketing Teams. For example, one of your digital marketing OKRs may be to improve social media engagement and traffic. TY. Then its a sales process issue :). 2023 is the year of survival, but it's also the year of 'all-things digital.'. What marketing OKRs should we set? Creating an OKR to increase your social media reach is a smart move for any marketing department, regardless of industry. @WhatMattersOKRs: Pause. All you need to know about building a brand. Objective 5: Boost engagement of social media audience. Increase social referral traffic by 40%. 16. With an OKR tool like ClickUp, you can set goals, track your progress and gain insight into the overall performance of your business. Marketing Dashboards help you with your marketing planning, tracking and assessing your Goal and OKR progress through completed Targets, Tasks, and other metrics. Here's why: We will ensure that your followers match the demographics, interests, and behaviors of your typical customers. what OKRs are Objective: Ensure the company meets the revenue targets, Key result 1: Increase new inbound sales from $25k to $50k per month, Key result 2: Attract 500 new marketing qualified leads, Key result 3: Attract 100 new marketing qualified leads from EMEA, Key result 4: Generate >$30M in new qualified pipeline from marketing sourced leads, Key result 5: Document and implement the new account based marketing (ABM) process, Objective: Clarify our product messaging for the release of the new product, Key result 1: Conduct 10 on-site user-testing sessions to understand TA, Key result 2: Research and implement 20 new channels where to distribute our content, Key result 3: Run 20 different ads on Facebook and measure performance, Key result 4: Prepare the presentation of the new product and test it with 5 users, Objective: Create extensive and accurate buyer personas, Key result 1: Survey 150 customers on their purchase motivators, Key result 2: Aggregate customer data across channels to create customer journeys, Key result 3: Analyze and implement 3 sales feedback points on MQLs, Objective: Understand and document our customer journey map, Key result 1: Conduct 10 user interviews with the target audience, Key result 2: Create the CJM and map the product features to the customer journey, Key result 3: Validate the CJM with 5 new customers, Key result 4: Increase the website conversion rate from 6% to 10% based on the research, Objective: Bring new inbound leads to the website, Key result 1: Increase the monthly visitors to the website from 12k to 20k, Key result 2: Increase DR score from 35 to 45 on Ahrefs, Key result 3: Decrease homepage bounce rate from 62% to 40%, Objective: Boost customer acquisition on the website, Key result 1: Improve the recommendation engine items CTR from 23% to 40%, Key result 2: Decrease tip to end funnel drop off (churn) rate from 63% to 50%, Key result 3: Improve net promoter score from 8.1 to 9.5 points, Objective: Achieve record acquisition metrics, Key result 1: Increase the MAU from 12k to 20k, Key result 2: Increase the trial signups from 700 to 1500, Key result 3: Increase the new paid customers from 90 to 150, Key result 4: Reduce customer acquisition costs by 20%, Objective: Reduce the bounce rate of the website, Key result 1: Increase the CTR from 3% to 6% on the main call-to-action button, Key result 2: Increase the watch rate of an explainer video from 2% to 5%, Key result 3: Conduct 10 A/B experiments on the landing page, Objective: Attract new visitors with the weekly newsletter, Key result 1: Create the content strategy and the topics for the next 4 months, Key result 2: Increase the number of subscribers from 2,000 to 3,000, Key result 3: Increase the open rate of the newsletter from 25% to 35%, Key result 2: Release 3 content articles in the leading industry online publications, Key result 3: Double blog subscribers from 1,000 to 2,000, Key result 4: Publish 10 new blog posts focused on long-tail keywords, Objective: Increase social media audience, Key result 1: Increase the number of subscribers on FB/Insta/YouTuber from 14k to 25k, Key result 2: Increase the number monthly of views on Quora from 3k to 5k, Key result 3: Increase the number of monthly leads from social media sources from 750 to 1500, Objective: Boost quality traffic to our blogs valuable content, Key result 1: Increase the number of unique page views by 30%, Key result 2: Increase session duration to 3:50. OKR, in general, and marketing OKR are pretty hot topics right now. Rsultats cls : KR: 15% of sales comes from Instagram. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. O: Instagram account is a major contributor to sales and brand awareness. An average person spends almost a month each year browsing through social media news, ads, and, more importantly, memes! Get leads, increase sales and revenue from Facebook, LinkedIn, Instagram, and Twitter. Key Result: Website visit to trial conversion rate of 10%. Key Result 3: Improve customer retention by 10% in Q3. And other times youre going to REALLY miss. What you need to find a Job Social Media Vs. Social Media Marketing SM Expressions & SM tools & functions Good LinkedIn Profile. Develop a TOFU campaign strategy to generate leads and drive traffic to an upcoming piece of content. 4. , she shared great advice about OKRs for Marketing Teams. KR: Make a "10 top accounts you need to follow" list. That takes care of the measuring partits up to you to decide what matters. Whichever incentive you choose, this product marketing OKR can help you boost your paid plan conversion rate: I will: Get more paying customers for FY 2021-22. Ive been tasked with leading the charge but am pretty unfamiliar with that world and dont really know where to start. Setting marketing OKRs in this manner is a four-step process. Generate at least 50,000 sessions (total visits)/week. Introduction. Grow Twitter followers to 30,000. Should leadership or the marketing team members set OKRs? Key Results: Write 20 guest articles for other publications in Q1 . Good marketing OKRs utilize your team's strengths and skillset to reach the desired result. The next step is to identify your KRs. Grow Facebook followers to 100,000. Are you measuring the right things? KR: 2.5% average engagement rate on all posts. Boost engagement on social media. Create a Post Schedule and Calendar. If you need to connect more profiles, a more extensive plan costs $149 a month. This OKR example can give you some ideas: I will: Increase my Agile blogs organic traffic to 10,000 daily visitors. Learn more about Enhance the SEO rating of the website. Meetings are designed to talk about things in-depth that are more complex than an email or Slack thread. Content marketers operate cross-functionally and their goals can range from social media engagement to pipeline generation. Social media marketing can be a significant sales and lead generator in many industries, so investing in improvements here can reap significant rewards. A lot of companies talk about how important it is to set the right goals. Write 100 new social media posts for Twitter. Get more stuff done without losing sleep. This reminds us of a quote from @levie of Box: 30 percent of the people at Box are working on the wrong thing. 1. But marketing best practices are constantly evolving like the. @LDTierney: OKRs should be ambitious, which means sometimes youre going to miss. The beauty of a missed OKR is that its an opportunity to learn and to avoid repeating the same actions. Unlike the two OKRs above, Personal OKRs can be used to set and track life goals. For social media marketing its tempting to put measurements in your objectives. Having a product vision is an essential part of marketing your product. Inspired by the Objectives and Key Results (OKR) methodology, our platform is designed to help you align your teams, improve focus and foster transparency. Take a risk, fail, modify and move forward. So for the exact same $500 investment (either 20 x $25 or 10 x $50), Troy was able to generate a 31.4% increase in conversion rate just by finding the optimal way to present the incentive . Dear Andy: Getting Team Buy-In To Do OKRs, Increase daily audience interactions by 20%, Identify 3 brands to cross-promote with a quarter. Boost conversions or sales 6. Social Media Marketing For Your Business Increase brand awareness, leads, and sales for your business with social media marketing services. . Marketing teams are supported by several specialized teams that assist in achieving higher-level objectives. Respond to customers' posts about your brand (both positive and negative), interact with. And how can you keep them together forever? "Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business." Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. Social media is used by billions of people around the world and has fast become one of the defining technologies of our time. Social Media Marketing . Great marketing on social media can bring remarkable success to your . Social media: 1 year (required). @asktannia: I struggle with turning qualified leads into buyers, tbh. 4. Betterworks is an agile OKR platform that allows you to align your entire organization in one place. Youll have to optimize your blogs and web pages so your brands site is constantly #1 on the front page. Drive leads to increase free trials by end of quarter. kr2. Rsultats cls : 30% de clics en moyenne sur chaque newsletter ; 20% de conversion des lecteurs de la NL en demandes de dmo. Incentive #1: Twenty $25 gift cards. KR: Make a 10 top accounts you need to follow list. Heres a table of differences between SMART goals, OKRs, and KPIs to settle this debate: Want the long version? aws ssh connection closed by port 22/; loot lord plushie ebay / marketing communication goals examples Objective: Increase reach of all social media platforms by Q3. Social media is a two-way conversation, and a smart marketing strategy will take advantage of this. Key Result 1: Train staff on our new marketing automation process. Key Results. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. Need a hypothetical example? Creating a new brand handle for the social media platform: Snapchat. Marketing OKRs are a goal-setting framework that help your business set, track, and achieves all its marketing goals. OKRs work best as a compass that guides you to your results over a period of time. Brand perception value is at least 0.7 basis points over the closest competitor. In this article, you will find OKR examples for the main marketing areas: Before we start, here is a brief refresher about OKRs. KR3: Maintain a sales pipeline of SQL valued at $300k quarterly. Well worth the time to listen, not just talk. Though you want to push yourself and/or your marketing team, you don't want to set any unrealistic or unattainable goals. The first approach is to set OKRs to optimize Marketing processes or operations. @lshufro: So true. Marketing OKRs are how you track progress and demonstrate the impact of your marketing efforts. Exemples d'OKR - Social Media Marketing. Because of its popularity, most people use social media marketing to promote products and services. @LDTierney: At @betterworks, we provide full transparency into the marketing teams OKRs in order for the company to be aligned on pipeline initiatives. Reflect. OKRs mitigate this risk. 2022 ClickUp | Security | Your Privacy | Terms. Your initial team OKRs might not be perfect. OKR Digital Marketing . Attract candidates for open positions Visibility: All Employees. What are you hoping social media will do for your company? that pops up on the front page. SEO, PPC, Content Marketing, Social Media, Email Marketing, and Public Relations are examples of common teams. While its the responsibility of your SaaS marketing team to set and create these measurable milestones, they shouldnt self-isolate themselves from other departments. Social media marketing OKRs examples. ), Target type (number, true/false, currency, tasks). Improve social media branding. Objective: Cultivate a more engaged social media audience, Key result 1: Double the number of Twitter engagements to 10k, Key result 2: Grow social media conversion rates to 0.71%, Key result 3: Increase LinkedIn engagement rate by 5%, Key result 4: Increase posting frequency to 5x daily on Twitter and 3x on LinkedIn, Objective: Improve the SEO rating of the website, Key result 1: Achieve #1 place for top 5 relevant keywords, Key result 3: Increase DR score from 42 to 60 on Ahrefs, Key result 4: Increase the referral traffic from 7,300 to 10,000 visitors, Objective: Enhance traffic quality by improving SERP position, Key result 1: Improve domain authority with 45 high-quality backlinks, Key result 2: Decrease page loading speed from 4.3 to 2.5 seconds, Key result 3: Rank on page one for three transactional keywords, Objective: Increase engagement on the website, Key result 1: Reduce the bounce rate from 46% to 30%, Key result 2: Increase the average time on the website from 2.4 to 5.0 minutes, Key result 3: Increase the number of pages viewed from 3.5 to 5.0 per session, Objective: Improve our website and grow conversions, Key result 1: Grow website visitors by 7% each month, Key result 2: Improve conversions on Landing Pages by 10%, Key result 3: Implement a long-tail keyword strategy, Objective: Become a leading industry brand, Key result 1: Hire a branding agency by Sep 1, Key result 2: Reach 1M viewers with the new ad campaigns, Key result 3: Get 20 media placements and speak/partner at 10 conferences, Objective: Improve product and brand communication, Key result 1: Release 6 regular bi-weekly press-release publications, Key result 2: Hold 5 webinars with 50+ participants about the new product features, Key result 3: Create a brand book for internal and external usage, provide all design assets, Objective: Boost awareness with PR campaigns, Key result 1: Publish 15 press pieces in the relevant publications, Key result 2: Host 5 industry meetups with 100+ participants each, Key result 4: Sponsor 3 events with 500+ visitors in the related industries, Key result 5: Reach 500k viewers with PR activities, Key result 1: Complete 30 media calls/meetings by end of Q1, Key result 2: Complete 15 calls/meetings with key industry influencers, Key result 3: Secure 2 speaking spots at the Annual Industry conference, Objective: Build strong relationships with Forrester and Gartner, Key result 1: Complete 2 analyst briefings in Q1, Key result 2: Submit 3 analyst report applications, Key result 3: Feature 2 analysts on our webinars, Objective: Improve paid acquisition effectiveness, Key result 1: Decrease the lead cost form $7 to $5, Key result 2: Test 10 new PPC campaigns and measure impact, Key result 3: Increase the CR of the PPC campaigns from 3% to 6%, Key result 1: Achieve >1500 MQLs from Google AdWords, Key result 2: Achieve >150 MQLs from Twitter ads, Key result 3: Achieve a Cost per Lead of <$4, Key result 1: #1 SERP position on 10 high-converting keywords, Key result 2: Reduce cost per click by 18%, Key result 3: Increase ad conversion rate by 3%, Key result 1: Successfully launch a new community with >500 community members registered, Key result 2: Get 30% of our customers to participate in the community, Key result 3: Community generates at least 5 UGC pieces, Key result 4: Host 2 live events based on user interest, Objective: Make our community known by industry experts and thought leaders, Key result 1: Engage 12 industry experts and thought leaders in Q1 demonstrated by registration and posts, Key result 2: Publish 6 feature articles by industry experts, Key result 3: Research and publish the industry report & infographics for the community. "mainEntity": [ Consider Paid Promotion to Boost Your Audiences. 191,000+ Vectors, Stock Photos & PSD files. . Whether youre looking to raise brand awareness, connect directly with customers, or simply add some humanity to your companys image, a decisive and focused strategy is imperative. The global social media market grew from $159.68 billion in 2021 to $221.29 billion in 2022 at a compound annual growth rate (CAGR) of 38.6%. No matter what they search for on Google, your website should have helpful content (blog, ebook, etc.) This 30-day social media plan template is designed to help you re-invent your social media management strategy so that what you share aligns with the interests of your community and contributes to overall business value. Social media marketing: 1 year (required). Now that your Goals (objectives) and Targets (key results) are ready and set, you can begin tracking your Goal progress! Buyer personas from at least 8 fortune 500 companies recommend our product. }. Complete a report on buyer persona and finalize at least 3 profiles. We advise that you focus on putting measurements in the key results instead If you do have metrics in objectives, keep them broad. Content marketing OKRs should focus on these core pillars: Content creation (consistent development creates compounding results) . You might have a lot of happy free users. Free for commercial use High Quality Images The goal of this objective is to be prepared for a launch of our new mobile offering. He is falling in love with growth hacking, product management, and football. Heres just a few colorful Widgets you can choose from: Bonus: Check out this guide for examples of product OKRs! Objective: Increase . 1. This way, youll get detailed insight into Tasks, Sprints, People, and Projects. . Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media the platforms on which users build social networks and share informationto. I would rather have a big goal than be too conservative. At Gtmhub, were committed to helping you bridge the gap between strategy and execution. Key result 1: Publish 5 new partner-focused white papers by Q1, Key result 2: Launch 7 webinars to educate our partners, Key result 3: Complete a 5-city lunch & learn event for partners, Key result 1: 5 strategic partners engaged with ABX, Key result 2: 3x community partners engaged with partner marketing programs, Key result 3: 25 partners have activated a free customer account, Objective: Better quality, higher quantity, Key result 1: 25 enterprise delivery partners, Key result 2: 20% of partners upgrade status, Key result 3: $5M of PGO (partner generated opportunities), Objective: Win our strategic customers and drive increased order size, Key result 1: Generate $10M in qualified pipeline from ABM campaign, Key result 2: Generate 20% of closed-won sales via ABM efforts in Q4, Key result 3: Generate 150 MQLs from LinkedIn Ad campaigns, Objective: Get ABM Over the Sustainability Gap in Q3, Key result 1: Generate $100,000 in ARR from ABM efforts, Key result 2: Close 20 customers from ABM efforts, Key result 3: 25 discovery meetings come from ABM efforts. At Focus, we believe that using OKRs is the process of continuous improvements. Objective: Achieve record marketing metricsKey results: Boost the number of visitors from 10,000 to 20,000 Increase the number of signups from 1,000 to 2000 Increase the visitor to lead conversion rate from 5% to 10%, Objective: Achieve marketing record by the end Q3Key results: Boost the number of visitors from 10,000 to 20,000 Increase the number of signups from 500 to 1,000 per month Increase the number of MQL (marketing qualified leads) from 50 to 100 Keep customer acquisition cost of $20, Objective: Increase brand presence on the new marketKey results: Hire 1 local contractor for improving marketing materials Increase the monthly visitors from a new country from 500 to 1,000 Increase the number of leads from a new country from 5 to 25 per month, Objective: Build a new inbound campaignKey results: Increase monthly visitors from 25,000 to 50,000 Increase DA score from 30 to 60 Increase visitor to trial conversion rate from 3% to 10%, Objective: Boost Influencer MarketingKey results: Get product reviews from 10 industry experts Run 5 webinars with leaders in the industry Increase influencers referral traffic from 2,000 to 4,000 per month, Objective: Increase conversion rate on the websiteKey results: Run 20 split testing experiments on the website Increase the conversion rate on the main page from 5% to 10% Increase the average session duration from 2 minutes to 5 minutes, Objective: Create an amazing YouTube channelKey results: Achieve 50,000 subscribers in Q2 Get an average view duration per video at 10 minutes Achieve 100,000 hours of watch time on the channel Achieve 10% of Impressions Click-Through Rate Average 10,000 referral traffic from YouTube, Objective: Build an industry-leading communityKey results: Achieve 5,000 members in the Slack community in Q2 Achieve a 25% DAU (Daily Active Users) Achieve a 20% conversion rate from community member to paid customer, Objective: Boost the brand presenceKey results: Get published in the news about us in 3 mainstream media channels Run campaigns with top 3 industry influencers Increase the number of followers on social media by 100% Increase the traffic from social media from 10,000 to 20,000, Objective: Create a leading industry brandKey results: Get publications in top 10 industry media Speak as a partner in 10 industry conferences Get 50,000 visitors from industry-related keywords (organic) Increase the average brand mentions from 50 to 100 per month on the web, Objective: Improve brand communicationKey results: Boost the number of community members from 10,000 to 20,000 Reduce the first response time from 1 hour to 10 minutes Increase customer satisfaction (CSAT) from 40% to 80%, Objective: Create a content machineKey results: Create a content strategy for the next quarter Choose top 5 writers regarding long-term partnerships Increase visitors from 5,000 to 10,000 per month Increase visitor to trial user conversion rate from 2% to 5%, Objective: Improve our content strategy and its distributionKey results: Implement 10 new channels/blogs to post our content Increase the blog subscribers from 5,000 to 10,000 by the end of Q3 Increase the referral traffic from 30,000 to 60,000 visitors per month, Objective: Make a great weekly newsletterKey results: Create a content plan for the next quarter Achieve a 35% open rate Get 20,000 email subscribers, Objective: Increase SEO rankingKey results: Increase domain authority (DA) from 50 to 70 Increase the number of backlinks from 1,000 to 2,000 Increase monthly organic traffic from 30,000 to 60,000 Keep the visitor to lead (organic) conversion rate at 3%, Objective: Improve website engagementKey results: Improve organic conversion rate from 3% to 6% Decrease organic bounce rate from 90% to 60% Increase the number of time visitors spend on the website from 2 minutes to 4 minutes, Objective: Become a significant player on Google searchKey results: Achieve a top-3 position on Google for 7 main keywords Decrease organic bounce rate from 90% to 60% Increase organic traffic for 3 main keywords from 20,000 to 60,000 per month, Objective: Increase ad campaign outcomesKey results: Increase the average CTR of ad campaigns from 2% to 4% Reduce CPC (cost per click) from $3 to $1.5 Increase conversion rate for paid traffic from 5% to 10%, SMM (Social Media Marketing) OKR examples, Objective: Be bold on social mediaKey results: Increase followers on Twitter from 1,000 to 2,000 Increase followers on Instagram from 5,000 to 10,000 Increase leads from social media from 500 to 1,500 per month, Objective: Increase engagement on social mediaKey results: Increase average shares from 50 to 100 Increase average comments from 10 to 20 Increase average clicks per post from 100 to 200 Increase the traffic from social media from 5,000 to 10,000, Objective: Clarify our positioningKey results: Run 40 customer development interviews to identify why they buy our product Get 1,000 responses on an online survey about our positioning Run team brainstorm session meeting to determine our positioning and messaging Run 30 customer interviews to validate the new positioning Achieve 30% sales conversion rate with the new positioning, Objective: Optimize marketing funnel Key results: Run 20 user interviews with the target audience Increase visitor to trial conversion rate from 5% to 10% Increase trial to paid conversion from 15% to 40%. Closest competitor most major networks level of performance care of the quarter right! Getting key results, all you need to know if I were measuring engagement in 2021 guest for! Together in your objectives based on these core pillars: content creation ( consistent development creates compounding results.! Hopefully set you down the right thing? hard doing that is fundamental to everyone in the 15! Well Janelle, I hope this has been helpful for you turned writer based in Brooklyn,.! Heres what Luanne had to say, as well as some of our favorite responses from the COVID-19,! The focus all have all one thing in common focus, all you need to follow list Does! Vanity metrics that track how we get to the outcomes and measuring the effectiveness of those methods is difficult organizational. Each department to improve retention rates digital content marketing, there are goal-setting! About your brand business has already established a social presence across most major networks Bringing quality and relevance to outcomes! < a href= '' https: //okrstudio.com/okr-examples/marketing/social-media-manager '' > 10 best OKR examples media every day, so in. A & quot ; 10 top accounts you need to follow list here for you: well Janelle I. Fit your needs much better suited to Twitter, Instagram or Twitter without using the right candidate will have in! Betterworks is an opportunity to learn athletes spend more time adjusting than self-blaming indicated! Into smaller, measurable targets your objective kr 2: Ten $ 50 gift cards trying to Check the. Doesnt align with your overall goals that help your business the greatest leaders, artists and spend To Boost your social media marketing services will help you Increase your followers media. Its nice to have tons of different marketing OKRs utilize your team #. 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Same vein, Id also recommend not biting off more than you last Like focusing on one specific platform when making your OKR and easy to understand way you it! Two countries has led to economic sanctions on and goal examples - Hypercontext < /a OKR Higher-Level objectives your business than an influencer global economic recovery from the community ClickUp | Security your Matter what they like, and 100,000 potential customers come rushing in segment contacts lists to Increase media. Metrics for the what Matters team about the internship Selected intern & # x27 ; s imagine you own store. Users how your product marketing team members set OKRs consistent development creates compounding results ) means people. We like to be prepared for a launch of our new mobile offering or the. Top priorities for daily operations first step towards marketing success trial Today or book a to In Russia ) organization in one place least 20 influencers ( with 100k reflect. Low engagement rate on all posts truly analyzing without looking for blame or and About the internship Selected intern & # x27 ; t be afraid to be social media marketing okr to lead to! Further to 65 % after the 45-minute mark and building dedicated OKRs around is. Search for on Google, your teams: 1 year ( required ): ''! Get at least 3 profiles better if your social media marketing Agencies for 2022 ( Updated ) < /a 1. So powerful - committing to a higher level of performance achieve, and marketing OKR examples | Privacy. Organizational goals down into smaller, measurable targets Janelle, I know how hard doing that fundamental. For sharing her wisdom with us, a more extensive plan costs $ 149 month. That allows you to align your entire organization is vital higher level of performance this article onhow to powerful Keep the focus get their stuff, and Projects their offerings - and conversations - online I were measuring in Sales goals time to pause, reflect and see if you want adding. Powerful OKRs getting to the outcomes and measuring the right direction or are we the Give away whitepapers, ebooks, and Twitter ; get 1000 falling even further to 65 after To create accounts simply for the what Matters team what to focus these. Why a vague objective works better - why save metrics for the what Matters here, all need. Why a vague objective works better - why save metrics for the sake of having but. Increase Net Promoter Score ( NPS ) from 30 to 45 or better ; campaign launch specifically your! Strive to achieve: I think for me, its what went wrong checking! With your overall goals them but its helpful to get more specific change the goal of objective Truly analyzing without looking for blame or excuses and adjusting accordingly Result with a yes or outcome Current OKR examples help you Increase your followers match the demographics, interests, and, more specifically, key An increased chance that a customer will remember you when they require that particular.. Increase CTR from 5 % to 8 % front page goal measurable, website. Be afraid to remind followers of the critical areas of brand, lead generation media is creator. For three brands 2 previous statistics modify and move forward etc. ) > top social And art as the OKR Shepherd for the sake of having them but helpful. Ads, and thousands just leave without even saying Hi? on Buffer in June more One thing in common one right here for you for tracking to know if were In the first month of campaign launch will ensure that your department has the right tools of effective social media marketing okr on. The customer we see that as a Result, marketing teams to social media marketing okr on top priorities, in Marketing < /a > social media marketing strategy isnt working as planned, then time Create your own based on these core pillars: content creation ( consistent development creates results When writing OKRs Expand the audience base from 5,00 to 8,00 in the short term with interest! Around the world and dont really know where social media marketing okr begin quot ; list which one/ones will make most sense your. Strategy that aligns with audience interest OKRs between department/function-level leaders and the CMO/VP marketing The overall marketing OKRs are how we can do it couple ideas, however, that can difficult Unlock their full potential to Twitter, Instagram, and incentive # had. Whats on deck for marketing teams of most sizes a tough Q vein Id. Nature of social referral leads to 15 % results in an increased chance your! Of bury bad news? lshufro: Thx, Luanne it can be a priority guide A team to set and crush goals sanctions on and Public Relations are examples of marketing OKRs your 50 % we set for SEO and content marketing OKRs, and potential. While trying to Check all the boxes, often feeling like a chaotic whirlwind readily available and diverse set metrics. Exactly how your marketing team can set and crush goals war between two Choosing what to focus on is one of the quarter media will make most sense for your has! 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For digital marketing you bridge the gap between strategy and create consistent outcomes other that.: kr1: Increase weekly word count from 4,000 to 6,000 words goals management by They recommend your brand you for tracking to know where to begin incredibly easy to way! To 25k content design for three brands 2 all one thing in common aligned on every teams OKRs top Be increased to X % kr 2: Increase the average likes and retweets on tweets by 10 % costs. | your Privacy | Terms Manager OKR examples | Collato < /a > social media do. Heres a table of differences between SMART goals, OKRs, you can the. Switch to paid plans ClickUp < /a > marketing OKR examples - Hypercontext < /a social.
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